Fashion / Apparel Fabrics, trends, the industry, e-commerce, animal issues. Then there are the many gratuitous dog pictures.

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Monday, May 30, 2011

Lucy 4.0 is launched!

This weekend, we launched our fourth major iteration of lucysfabrics.com since 2004, Lucy 4.0.  Lucysbuckles.com is our new home.

Since we no longer carry fabric, the name was a little confusing. However, we carry much more than buckles -- lace, trimmings, rhinestone embellishments, metal hardware (check out our mini locks!) and more.

I've been trying to get to this redesign for more than a year! Since I do internet marketing work for other clients, they always took priority, but finally I decided enough was enough with our old shopping cart thatwas driving me nuts. Maybe it's fitting that the launch took place during Oprah's last week -- I think she would approve.

Some important things:
If you are an existing customer, welcome back! Your account, addresses and order history have been imported with three exceptions:

  • Order numbers have been changed.
  • On old orders, the price ea. does not reflect the quantity discount price (it gives the 1 pc. price). Your total is correct, so you can do the math to figure out the unit price or contact us and we can e-mail you a copy of your old invoice. New orders will of course reflect the discounted price.
  • Passwords could not be imported. However, just click on the "forgot your password" link on the site and you will receive a new one (unlike with our old software, this feature actually works).

You can then log in with the same e-mail address you used before.

What's not changing:

  • Automatic bulk discounts on most products (which are a lot easier for you to see).
  • Free Shipping for orders over $75 in the USA! Now includes HI, AK and PR!
  • Free shipping on $200 or more to Canada!

We will be able to provide you with even better service than before. You can track your orders, view old orders and re-order much more easily. The checkout flow is faster.

Here's something I like -- you can view all the products in a handy grid. Click on the product category (example: rhinestone buckles):

Right below the subcategories, there is a little drop-down box - pick COMPACT LIST.

This is especially useful if you already know what you want.

Remember, the price shown on the page is the 1 pc. price and not the bulk discount price, which is shown on each product's page in a handy table (no more pop-up windows! Yay!).

Please feel free to contact us with any questions or concerns.