You may be wondering, "What the heck is a Facebook Page?" Since so many of our customers are also business owners, I like to share the occasional nerdy tip. So here it is:
A "Page" is like a profile, but on Facebook, "Profiles" are for People only! Pages are for businesses, TV shows, bands, artists, etc. Through your business Page, you can share photos, videos, tips, resources, and special offers with customers who are "Fans" of your business on Facebook. Fans may use the Page to share photos and other information with the business and with other fans. Setting up a Page is free.
Pages can show support for other Pages. Example: I want to add ApronCity to Lucysfabrics.com's "Favorite Pages."(at left) I click on "Add to my Page's Favorites." Since I manage more than one, it will ask me which Page I want to add it to. I select Lucysfabrics.com from the list then.....
Ta-daa! ApronCity appears on Lucysfabrics.com's list of "Favorite Pages." (at right)
So if your business or organization has a Page on Facebook, let me know and I will add it to this list. Then our Fans, who may have similar interests, will see your page when they visit ours. If you add Lucysfabrics.com to your Favorite Pages, you'll have to let me know so I can reciprocate, because Facebook doesn't notify Page owners when this happens.
Speaking of Fans.... you may be wondering how individual's "Profiles" interact with Pages? Simple: People become "Fans" of Pages. So, if you (an individual, not a business) are not a fan already, when you go to a Page that you like, you will see the "Become a Fan" button (see below). Click on the "Fan" button: (please note: as of April, 2010, Facebook has changed the "Fan" terminology to "Like," which is very confusing.... more edits coming later....)
What happens when you are a Fan? As a Fan of Lucysfabrics.com, you will get occasional stories in your news feed. Don't worry, I don't post about my dogs' upset tummies (I save that for my Profile!). But, I do try to share information that home sewers and independent designers will find useful.
Being a Fan of a Page is not the same as being a Friend of an individual. There is a privacy wall. If a Page has enough Fans for it to be anonymous, Page owners see aggregated demographic data. However, I can't see Fans' profiles, friends, photos, etc. (unless the owner has made this public - read about Facebook's privacy settings here). And, Fans can't see mine, because my personal Profile is set to allow only Friends to see my personal information. I can post to the Lucysfabrics.com Page as "Laura" and everyone can read it, but I can also post as "Lucysfabrics.com".
One final tip about Pages: For some reason Facebook neither provides a way for Fans to message the page owner, nor does it notify the owner when a question or comment has been posted to the Page's Wall. So, I put our e-mail address and toll-free number on our Page. Facebook really needs to enable two-way messaging, since those who use personal Profiles are accustomed to this.
Still have questions? If you think a Page might be right for your business, read the help file on Facebook.
And by the way, the design division of Lucysfabrics is Sheep Boutique Internet Marketing. If you or someone you know needs help with a web presence, check us out.


